Facebook has always been criticized for being insensitive to racist and hateful content for years. On June 17, a group of civil rights organizations called on businesses to “hit pause on hate” and not advertise on Facebook in July.
When brands have spent thousands of dollars investing in influencer marketing, they would like to see a high return on investment. But sometimes, when the influencer marketing does not work, it leaves brands scratching their head trying to figure out why. Today, we are talking about the reasons why your influencer marketing strategy is not working.
As the age of traditional marketing has been taken over by influencer marketing, many brands are now trying to ride on the trend. But how is influencer marketing better than traditional marketing? What are the reasons that sped up the transition?
In this article, we will find out the factors that caused traditional marketing being replaced by influencer marketing.
Influencer house is a space where all the biggest names in the platform stay together and also create content together and post it on the platform. People are starting to follow the influencer house concept and let’s a look at the 2 TikTok focused influencers houses that you may wanna know.
The improvement of CGI technology has evolved dramatically. From only being applied in film making for sci-fi movies, CGI is now used to create virtual human and these virtual human has gained a huge following on their social media account. Here are the 4 virtual influencers that you should check out.
The Pandemic COVID-19 had placed all of us in a tight spot. Companies are facing financial disruptions, and people are losing their jobs. We, who have the ability to help, are able to assist them in many ways. Let’s see how brands and influencers took the initiative to help people and how we can get involved as well.
Covid-19 has turned everything in the world upside down. Most of the businesses especially retail stores are facing a steep downhill in their sales. In times like this, only the fittest survives. Brands are forced to adapt to the disastrous event, and here are a few examples on how they embrace themselves and take the hit.
In the previous article, we understand brands prefer influencers who are focusing on specific content and also the numbers of gamers and techie influencers need is limited. After knowing what the brands want from the influencer’s side, this time around, we will hear what influencers would like to express from their end.
Due to the Coronavirus outbreak, it gave one of the toughest times to all of us including the frontlines, businesses, and netizens. People are forced to stay at home and are working remotely. But, what about the influencers? Read more to find out.
Brands in the world are trying to find ways to break the veil of authenticity and create aspiration within their target audiences. Influencer marketing is one of the most authentic ways for brands and people to connect with each other. Influencer marketing is growing rapidly in most of the countries and more Malaysians are actually starting to build their social media profile at a young age so that they could be one of the influencers as well while they grow up. However, having a huge number of influencers in Malaysia means that it could be difficult for influencers to climb to a higher level. In this article, we will look into the elements that influencers are lacking and needs to be improved.