When brands have spent thousands of dollars investing in influencer marketing, they would like to see a high return on investment. But sometimes, when the influencer marketing does not work, it leaves brands scratching their head trying to figure out why. Today, we are talking about the reasons why your influencer marketing strategy is not working.
As the age of traditional marketing has been taken over by influencer marketing, many brands are now trying to ride on the trend. But how is influencer marketing better than traditional marketing? What are the reasons that sped up the transition?
In this article, we will find out the factors that caused traditional marketing being replaced by influencer marketing.
Covid-19 has turned everything in the world upside down. Most of the businesses especially retail stores are facing a steep downhill in their sales. In times like this, only the fittest survives. Brands are forced to adapt to the disastrous event, and here are a few examples on how they embrace themselves and take the hit.
Brands in the world are trying to find ways to break the veil of authenticity and create aspiration within their target audiences. Influencer marketing is one of the most authentic ways for brands and people to connect with each other. Influencer marketing is growing rapidly in most of the countries and more Malaysians are actually starting to build their social media profile at a young age so that they could be one of the influencers as well while they grow up. However, having a huge number of influencers in Malaysia means that it could be difficult for influencers to climb to a higher level. In this article, we will look into the elements that influencers are lacking and needs to be improved.
The idea of starting a YouTube channel these days is fully understandable among the tech-savvy millennials or young adults with the continuing growth of the video blogging phenomenon. But starting a channel is easy, what is difficult is how do you maintain and build it into a successful YouTube Channel. In this article, we will be looking at 6 ways to build a successful YouTube channel.
At this moment, brands realized that working with influencers are more impactful than spending a huge amount of money on giant billboards, radio and tv ads. However, it is still a mystery to many people about how did the influencers make that amount of money just by posting pictures on the social. Today, we will dive deep to find it out.