【網紅行銷背後的數字】

從我們最新發表的2019網紅營銷白皮書中,我們發現,隨著人工智能(AI)技術崛起,網紅營銷仍然有很大發展空間。我們為你整理了一些社交媒體和網絡營銷的最新數據,讓你掌握網紅營銷的最新動態!

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Next Set of High Value Influencers: Micro-Influencers

While it might seem tempting to jump in at the deep end and throw all your money at the biggest influencer in your industry, that’s not always the best answer. In fact, it’s well worth considering the different levels of influencers such as micro-influencers.

If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, let’s dive into the world of micro-influencers together with your influencer campaigns.

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【如何偵測網紅的可靠性?】

網紅行銷在現今市場大行其道,不少品牌和廣告公司都會投放大量資源進行網紅營銷活動 。統計顯示,明年廣告商將會投放大約23億在網紅營銷中。隨著網紅營銷愈來愈成功,為了增加曝光度,有人會利用網絡程式,製造「假粉絲」、「假追蹤者」等,形成高人氣的假象。

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