Who can make $1M for a Single Sponsored Post?

At this moment, brands realized that working with influencers are more impactful than spending a huge amount of money on giant billboards, radio and tv ads where nowadays we often see celebrities or influencers or even the girl who went the same high-school with you who has a huge amount of followers on Instagram endorsing […]

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出鞘!YouTube 推出手機直播與「Super Chat」打賞功能

望穿秋水,YouTube 終於迎合世界潮流,在包括香港的40個地區推出手機/行動直播(Mobile Live)和「Super Chat」打賞功能。事實上,YouTube 早在2011年就推出了網站直播功能,但就遲遲未有在手機直播上發力,直到Facebook﹑Twitter和Instagram在去年相繼加入戰場後才急起直追。或許是後來者的關係,YouTube 也特意在功能上花心思吸引用家 —「Super Chat」將容許觀眾透過支付一定數量的金錢(課金)去置頂留言,令YouTuber 有更大機會去與你互動,概念就像是在演唱會首排/握手位的粉絲一樣︰付出與收獲成正比,絕對是芸芸手機直播功能中的一大突破。

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