According to We Are Social, more than 4.5 billion people now use the
internet, while social media users have passed the 3.8 billion mark.
It’s a social media world and we are living in it. Social media changes
everyone’s behaviour. In the past, we received information from TV,
radio, and newspaper; Now, we can easily access it through Facebook,
Instagram, and Twitter. Social media has changed the way people
receiving information, and hence, changed the landscape of advertising
Who are micro influencer (MI)?
There are different definitions of micro influencer. We define a micro
influencer is someone who has between 1,000 to 50,000 followers, and
focuses on a specific niche, and is generally regards as an industry expert
or topic specialist. They have stronger relationships with their followers
than other influencers. This is often driven by their perception as an
opinion leader of a subject matter and the interaction with their followers.
Recently, more marketers consider micro influencer marketing in their
marketing mix. Mostly it is because of their high engagement rate and
conversion rate. To get a better picture of micro influencer in Hong Kong,
we dig out the data from our database. In this report, you will have a
better understanding of the landscape of micro influencer in Hong Kong.
Download the report to discover
To discover more influencer marketing content, please go to our Cloudbreakr community.