Updates: v3.0 創作人檔案全面升級 - 跨平台數據整合

 

創作人檔案全面升級 - 跨平台數據整合

Feb 25, 2017 – 亞洲首個網絡創作人專業平台Cloudbreakr推出v3.0重點更新,自推出香港、台灣及新加坡版本後,網站現已有超過10,000萬份創作人及自媒體檔案,累計分析了過二千萬條社交媒體貼文,觸及受眾達三億四千萬人。

跨平台整合:是次更新重點針對跨平台的整合,通過不同用戶的調查及訪談,重新設計個人檔案版面,並整合Facebook專頁與Instagram的熱門帖文、數據、指標及排名,以提升創作人及自媒體檔案的專業形象及身份完整性;同時在個人檔案上,新增了獎項一欄,列出本週之星及分類排行榜等排名獎項。

優先試用商業版洞察分析:另外,新舊用戶可以在登入網站後,將帳戶作認證並升級至商業版,優先免費試用檔案上新增的洞察分析報告,查看相關媒體頻道的互動、參與、增長及比較參考等。

提升更新速度與推出繁體中文版本:兩項其他更新包括-Instagram熱門帖子的版面由每日更新升級至每小時更新,以呈現更即時的話題分析成效。同時,網站正式推出繁體中文版本,以迎合大量台灣用戶的需求。

Cloudbreak的平台自推出至今4個月,共吸引1,500多個註冊用戶,當中包括各大廣告及公關公司、國際品牌、網絡創作人與傳媒,為滿足更多商業用戶的需要,Marketer專用的付費版搜尋分析工具,將於月內推出,有關詳情將容後公佈。

如欲了解更多,請即登記試用 https://goo.gl/ETBIie

Influencer Profile Upgrade – Cross-platform Analytics

Feb 25, 2017 – Cloudbreakr, the Asia-based Influencer Professional Network, releases its v3.0 key update today. Since the launch of Hong Kong, Taiwan and Singapore version, the platform now has over 10,000 influencer and new media profiles, with 20,000,000+ analyzed social media posts and a total of 340 million audience reach. 

Cross-platform Profile – The new update focuses on profile design based on creators’ multi-social media channels. Based on the feedback from user survey and interview with industry leaders, we have redesigned a new layout of personal profile to increase the completeness of one’s online identity and expertise on the internet, with integration of information from Facebook Page and Instagram. Related information includes top posts, social data, benchmarking and ranking. Meanwhile, “Awards” such as Weekly Rising Stars and Top 10 Ranking have been newly introduced and are now listed right below the “Influence Power™” score on the profile page.

Profile Insight for Business Trial – Existing and new users can now upgrade and verify their account to obtain business trial to view more detailed profile insight, check related channels’ interaction, engagement, growth and comparison metrics.

 More Frequency Update & Traditional Chinese Version – Another two updates include increasing data update frequency on influencer leaderboard and release of Traditional Chinese Version to meet the demand from Taiwan users.

With 4 months of Cloudbreakr’s launch, the platform has attracted over 1,500 registered users, including global advertising and PR agencies, international brands, creators and media. To meet the increasing business demand, Cloudbreakr will launch a Premium Plan for marketers to search and analyze the trend in the influencer economy. More details will be released soon. 

If you need more information, please sign up at https://goo.gl/ETBIie. Stay tuned!

Edwin Wong

Founder & CEO

Cloudbreakr

 

Updates: v2.3.6 – Cloudbreakr新加坡版本上線

網絡創作跨地域 -新加坡版本正式上線

Feb 9, 2017 – 亞洲首個網絡創作人專業平台Cloudbreakr推出v2.3.6更新,繼推出台灣版本、進階搜尋功能及創作人檔案認證後,是次更新將推出新加坡版本,並開放新地區的搜尋引擎及推行榜,而平台上的網絡創作人檔案數量已增至超過10,000份

另外,Cloudbreakr 將會在月內迎來數個大型更新,當中包括用戶期待已久的革新Profile設計、跨平台及即時熱話分析等,更全面地覆蓋不同創作人及商業用戶的需要。

如欲了解更多,請即登記試用 https://goo.gl/0pAz6Z

Create Your Content across Border  – Singapore Version is now Online!

Feb 9, 2017 – Cloudbreakr, the Asia-based Influencer Professional Network, releases its v2.3.6 update today. The updated version now allows users to search for influencers in Singapore, apart from the existing database in Hong Kong and Taiwan. The platform currently has over 10,000 influencers profiles avaliable for users to explore. With the advanced searching features, users are able to search for influencers according to their identities, interests and followers’ base. Users will also be able to find rankings of influencers in each region based on their performances on various social media platforms.

In the coming months, Cloudbreakr will release several major updates, including revolutionary user profile design, cross-platform analytics and advanced hot topic dashboard.

If you need more information, please sign up at https://goo.gl/0pAz6Z . Stay tuned!

Edwin Wong

Founder & CEO

Cloudbreakr

出鞘!YouTube 推出手機直播與「Super Chat」打賞功能

YouTube live

望穿秋水,YouTube 終於迎合世界潮流,在包括香港的40個地區推出手機/行動直播(Mobile Live)和「Super Chat」打賞功能。事實上,YouTube 早在2011年就推出了網站直播功能,但就遲遲未有在手機直播上發力,直到Facebook﹑Twitter和Instagram在去年相繼加入戰場後才急起直追。或許是後來者的關係,YouTube 也特意在功能上花心思吸引用家 —「Super Chat」將容許觀眾透過支付一定數量的金錢(課金)去置頂留言,令YouTuber 有更大機會去與你互動,概念就像是在演唱會首排/握手位的粉絲一樣︰付出與收獲成正比,絕對是芸芸手機直播功能中的一大突破。

手機直播條件:10,000訂閱者或以上

新增的手機直播功能將內建於YouTube App的最新更新中,並暫只開放予擁有10,000名訂閱者的人氣YouTuber試用,好像筆者名氣一般的各位要再等等了(笑)。是次更新將全面支援Android 和iOS裝置,合資格 YouTuber 將可輕鬆以五個步驟開始直播,與粉絲交流將不再受時間﹑地點或裝置類型所限制。而直播完結後,程式會自動把視頻備份並上載到 YouTuber 頻道,杜絕一切backup佬﹑backup婆。

ABC

「Super Chat」雙課金

而粉絲在首看直播影片時,可以透過「Super Chat」功能贊助YouTuber,金以換取留言置頂,吸引YouTuber 留意甚至回應。同時,系統將根據贊助金額多寡,以七種顏色(深藍/淺藍/綠/黃/橘/紫/紅)和停留時間(最多5小時)去置頂留言,既可為創作者提供另一種可行收入方法,亦強化了粉絲與創作者之間的關係,創造雙贏局面,最終可為一眾YouTuber提供更好的土壤發展,催生更多優惠影音內容。必須留意的是「Super Chat」課金功能目前只支援Android 及Web版的YouTube,iOS的朋友要再等一會,但無論從任何平台都可以看到其他人發表的Super Chat 內容。

YouTube Demo

YouTube 「Super Chat」介紹

資料來源: YouTube Offical Blog

最識玩Social Media 嘅CEO

elon-musk

 

深受潮人熱捧的電動車Tesla今日終於在香港舉行了Model X 新車發佈會,各大媒體爭相報導,因此新設計和功能筆者就不贅述了,反而想跟大家講講其大老闆,Elon Musk — 號稱最會玩社交媒體的CEO。

在CNN Money*的「2015年度最佳CEO」報告中,Elon Musk 在社交媒體經營方面得到了最佳評價:「追蹤Elon的Twitter帳戶是一件非常有趣的事,他除了經常透過Twitter發放Tesla的最新消息和分享個人生活外,有時候他的「另類發文」總會讓人覺得驚奇 — 就在上年十一月,Elon發出了一個招募「硬派軟件工程師」(Hardcore Software Engineer)的帖文,他甚至承諾會親自進行面試,成為一時佳話。」

 

interviewImage: Elon Musk

 

除了宣傳之外,Elon Musk 也非常擅於打「公關戰」,捍衛公司印象,例如在早前被媒體攻擊受政府過份保護後,Elon 很快便發帖還擊—透過引述另一單福布斯新聞,抗議媒體過於集中抨擊Tesla,漠視其他汽車公司的不良行為,「只見樹木而不見森林」之意不言而喻,手段之高明於芸芸關公災難中絕對算得上是一道清泉了。

 

22222Image: Elon Musk

 

相對於身後總是有一隊公關專才的傳統CEO,Elon Musk一如Tesla 和SpaceX同樣特立獨行,在Twitter 上快速回應各類議題,樂於與網民互動,成功營造出一個鮮明形象,應驗了「社媒做得好,公關無痛苦」這句至理名言。而除了Elon Musk本人,其實他太太也是一個高手,「陰啲陰啲」為丈夫增加不少分數…

 

33333Image: Talulah Riley

*CNN Money

Updates: v2.3.5 – Profile Bookmark功能及進階分類搜尋

提升用戶體驗 -進階分類搜尋及書籤功能

Jan 9, 2017 – 亞洲首個網絡紅人專業平台Cloudbreakr推出v2.3.5更新,繼推出台灣版本、搜尋引擎功能更新及創作人檔案認證後,新版本將以提升用戶體驗為目標,為所有用戶提供創作人檔案的進階搜尋及書籤(Bookmark)功能。

Profile多重分類搜尋 -讓用戶以多重的身份、興趣、性別標籤尋找合適的網絡創作人,舉例來說:時裝潮流的網媒可以通過組合「Fashion Stylist」、「 Photography」和「Female」的搜尋標籤,尋找專注於攝影的女性時尚創作人。

粉絲數量篩選功能 -新推出的進階篩選功能,讓用戶可以自訂搜尋不同粉絲數量的創作人專頁,以達至更精準的用戶搜尋體驗。

書籤功能 -讓用戶隨時追蹤有興趣的網絡創作人,並在「Bookmarks」的版面上找回已標籤的紀錄,並可在搜尋紀錄的版面隨時翻看已瀏覽的創作人檔案。

Cloudbreak的平台自推出至今不足3個月,已分析過萬個港台地區的網絡創作人檔案,並吸引過千個註冊用戶。除是次更新外,未來數月將會有數個大型更新,當中包括新地區的網絡紅人數據庫、用戶期待已久的革新Profile設計、跨平台及即時熱話分析等,更全面地覆蓋不同創作人及商業用戶的需要。

如欲了解更多,請即登記試用 https://goo.gl/1I3Hwy!

UX Enhancement – Profile Bookmarking, Advanced Search & Filter

Jan 9, 2017 – Cloudbreakr, the Asia-based Influencer Professional Network, releases its v2.3.5 update today. Since last updates on Taiwan version, advanced searching features and profile verification, the new version will allow users to search for influencers by mult-tags, follower filter and bookmark their favorite profiles.

Profile Multi-searching – Allow users to find influencers with multiple identity, interest and gender tags. For instance, a fashion media can combine “Fashion Stylist”, “Photography”, “Female” tags to discover female influencers who focus on photo shooting & fashion.

Follower Filtering – The filter allows users to find influencers based on the tags and its audience size and get a more accurate searching results.

Profile Bookmarking – Allow users to bookmark any influencers they are interested, review the searching history and track their profiles in a convenient way.

With less than 3 months time since the platform launched, Cloudbreakr has already analyzed over 10,000 influencers in Hong Kong and Taiwan, while over 1,000 people have registered as our users. To fulfill the user expectations, Cloudbreakr team will release several major updates in coming few months, including new region influencer database, revolutionary user profile design, cross-platform analytics and advanced hot topic dashboard.

If you need more information, please sign up at https://goo.gl/1I3Hwy. Stay tuned!

Edwin Wong

Founder & CEO

Cloudbreakr

Updates: v2.3.4 – 連結及建立專業履歷

網絡紅人專業履歷認證

Dec 22, 2016 – 亞洲首個網絡紅人專業平台Cloudbreakr推出v2.3.4更新,新版本將讓持有Instagram公眾帳戶的網絡創作人直接認證其專業履歷,提升簡歷的資料完整性,並增加媒體合作的機會。未來搜尋器功能將繼續升級,包括增設多重分類搜尋,並更新簡歷的資料展示方式。

作為獨立的專業平台,Cloudbreakr團隊會繼續努力,為業界人士提供更佳的用戶體驗。如欲了解更多的資訊,請即登記https://goo.gl/1I3Hwy

Profile Verification

Dec 22, 2016 – Cloudbreakr, the Asia-based Influencer Professional Network, releases its v2.3.4 update today. New version also allows instagram influencers to verify and build their profile to gain exposure to marketers and brands. In the upcoming updates, the focus will be search engine enhancement including profile multi-tag searching, advanced filtering and profile interface upgrade.

As an independent professional platform, we strive to provide the best experience for every industry player. If you need more information, please sign up at https://goo.gl/1I3Hwy. Stay tuned!

Edwin Wong
Founder & CEO
Cloudbreakr