Updates: v2.3.5 – Profile Bookmark功能及進階分類搜尋

提升用戶體驗 -進階分類搜尋及書籤功能

Jan 9, 2017 – 亞洲首個網絡紅人專業平台Cloudbreakr推出v2.3.5更新,繼推出台灣版本、搜尋引擎功能更新及創作人檔案認證後,新版本將以提升用戶體驗為目標,為所有用戶提供創作人檔案的進階搜尋及書籤(Bookmark)功能。

Profile多重分類搜尋 -讓用戶以多重的身份、興趣、性別標籤尋找合適的網絡創作人,舉例來說:時裝潮流的網媒可以通過組合「Fashion Stylist」、「 Photography」和「Female」的搜尋標籤,尋找專注於攝影的女性時尚創作人。

粉絲數量篩選功能 -新推出的進階篩選功能,讓用戶可以自訂搜尋不同粉絲數量的創作人專頁,以達至更精準的用戶搜尋體驗。

書籤功能 -讓用戶隨時追蹤有興趣的網絡創作人,並在「Bookmarks」的版面上找回已標籤的紀錄,並可在搜尋紀錄的版面隨時翻看已瀏覽的創作人檔案。

Cloudbreak的平台自推出至今不足3個月,已分析過萬個港台地區的網絡創作人檔案,並吸引過千個註冊用戶。除是次更新外,未來數月將會有數個大型更新,當中包括新地區的網絡紅人數據庫、用戶期待已久的革新Profile設計、跨平台及即時熱話分析等,更全面地覆蓋不同創作人及商業用戶的需要。

如欲了解更多,請即登記試用 https://goo.gl/1I3Hwy!

UX Enhancement – Profile Bookmarking, Advanced Search & Filter

Jan 9, 2017 – Cloudbreakr, the Asia-based Influencer Professional Network, releases its v2.3.5 update today. Since last updates on Taiwan version, advanced searching features and profile verification, the new version will allow users to search for influencers by mult-tags, follower filter and bookmark their favorite profiles.

Profile Multi-searching – Allow users to find influencers with multiple identity, interest and gender tags. For instance, a fashion media can combine “Fashion Stylist”, “Photography”, “Female” tags to discover female influencers who focus on photo shooting & fashion.

Follower Filtering – The filter allows users to find influencers based on the tags and its audience size and get a more accurate searching results.

Profile Bookmarking – Allow users to bookmark any influencers they are interested, review the searching history and track their profiles in a convenient way.

With less than 3 months time since the platform launched, Cloudbreakr has already analyzed over 10,000 influencers in Hong Kong and Taiwan, while over 1,000 people have registered as our users. To fulfill the user expectations, Cloudbreakr team will release several major updates in coming few months, including new region influencer database, revolutionary user profile design, cross-platform analytics and advanced hot topic dashboard.

If you need more information, please sign up at https://goo.gl/1I3Hwy. Stay tuned!

Edwin Wong

Founder & CEO

Cloudbreakr

Updates: v2.3.4 – 連結及建立專業履歷

網絡紅人專業履歷認證

Dec 22, 2016 – 亞洲首個網絡紅人專業平台Cloudbreakr推出v2.3.4更新,新版本將讓持有Instagram公眾帳戶的網絡創作人直接認證其專業履歷,提升簡歷的資料完整性,並增加媒體合作的機會。未來搜尋器功能將繼續升級,包括增設多重分類搜尋,並更新簡歷的資料展示方式。

作為獨立的專業平台,Cloudbreakr團隊會繼續努力,為業界人士提供更佳的用戶體驗。如欲了解更多的資訊,請即登記https://goo.gl/1I3Hwy

Profile Verification

Dec 22, 2016 – Cloudbreakr, the Asia-based Influencer Professional Network, releases its v2.3.4 update today. New version also allows instagram influencers to verify and build their profile to gain exposure to marketers and brands. In the upcoming updates, the focus will be search engine enhancement including profile multi-tag searching, advanced filtering and profile interface upgrade.

As an independent professional platform, we strive to provide the best experience for every industry player. If you need more information, please sign up at https://goo.gl/1I3Hwy. Stay tuned!

Edwin Wong
Founder & CEO
Cloudbreakr

Updates: v2.3.3 – 搜尋引擎功能更新

搜尋引擎功能更新

Dec 20, 2016 – 亞洲首個網絡紅人專業平台Cloudbreakr推出v2.3.3更新,繼推出台灣版本後,是次更新將容許全球用戶直接以帳戶名稱﹑關鍵字及超過100個內容興趣分類進行搜尋,找出相關的網絡創作人、網絡紅人及自媒體,並整合有關帳戶的工作聯絡方式,讓用戶更快聯絡合適的人選。

作為獨立的專業平台,Cloudbreakr團隊會繼續努力,為業界人士提供更佳的用戶體驗。如欲了解更多的資訊,請即登記https://goo.gl/1I3Hwy

 

Influencer Search Engine Enhancement and Profile Verification

Dec 13, 2016 – Cloudbreakr, the Asia-based Influencer Professional Network, releases its v2.3.3 update today. This release allows public users to search influencer profiles on instagram by ID, keywords and over 100 interest tags. In addition, Cloudbreakr has also introduced the contact feature in its latest version. By gathering contact details of influencers from public sources such as google search results, Cloudbreakr allows user to contact influencers by email within the platform.

As an independent professional platform, we strive to provide the best experience for every industry player. If you need more information, please sign up at https://goo.gl/1I3Hwy. Stay tuned!

Edwin Wong
Founder & CEO
Cloudbreakr

 

 

Updates: v2.3.2 台灣版網絡紅人搜尋引擎上線

連接兩岸網絡影響力:台灣版網絡紅人搜尋引擎上線

Dec 13, 2016 – 亞洲首個網絡紅人專業平台Cloudbreakr宣佈推出台灣版本,是次更新讓全球用戶可以搜尋台灣地區超過3,000個網絡紅人及自媒體帳戶,並配合獨有的網絡影響力分析、內容分類、排行榜及熱門內容洞悉,隨時隨地了解兩岸市場上最新的內容趨勢。

在新上線的台灣版本,用戶可以隨時搜尋香港及台灣地區的Instagram網絡紅人,並通過自訂的身份興趣分類搜尋及影響力指數,找出具潛力的網絡紅人合作;而每月、每周及即時的資訊排行榜,為用戶提供可靠的數據,以發掘不同行業的意見領袖及內容趨勢。

Cloudbreakr自2016年10月上線至今,已接到不少網絡創作人、品牌、廣告代理與傳媒的查詢,了解下一個版本的新功能及推出時間。為滿足用戶的需要,下一個大型更新將訂於12月底推出,並為網絡紅人提供個人帳戶及聯絡認證,以提升個人簡歷的整合度。而跨平台的分析亦將於1月份推出,以提供更全面的簡歷展示及分析。同時,針對商業用戶的需要,新的搜尋方式、分析工具及進階功能亦在會數月內推出。

作為獨立的專業平台,Cloudbreakr團隊會繼續努力,為業界人士創造更佳價值。如欲了解更多的資訊,請即登記

Spread Your Influence Across Region: Launch of Taiwan Influencer Search Engine

Dec 13, 2016 – Cloudbreakr, the Asia-based Influencer Professional Network, has officially launched its Taiwan site. This release allows public users to explore 3,000+ influencer profiles at Taiwan, with the benchmarking, ranking and leaderboard to keep track on cross-border market trend.

Similar to the exisiting Hong Kong version, Taiwan version allows users to search instagram influencer profiles from our analytics engine based on the categorization and benchmarking algorithm. With the Weekly Rising Star, Top Influencer ranking and Daily Leaderboard, users can discover the hottest influencer and content in Taiwan, hence get to know the latest market trend and connects with the right influencers for any collaboration.

Since the launch in mid-Oct, we have received a lot of enquiries from influencers, brands, social media agency and media regarding our features in our next upgrade. To meet the expectations, a new upgrade will be released in late December, empowering Instagram influencers to verify their profiles and make it reachable to potential business clients. Another upgrade on social media profiles intergration will be released in January 2017. Meanwhile, for business users, premium features are under development to enhance the experience on searching, insight discovery and more. 

As an independent professional platform, we strive to provide the best features for brands and marketers to excel in influencer marketing. If you need more information, please sign up here. Stay tuned!

Edwin Wong
Founder & CEO
Cloudbreakr

Updates: v2.3.1 平台Beta版推出

Cloudbreakr Updates: v2.3.1

– Release of Beta Free Account Registration
– Influencer Leaderboard on Instagram (HK)
– Leaderboard include Monthly and Weekly Raising Rank
– Influence Power algorithm to benchmark public profile’s influence among social media
– Influencer public profile preview
– Influencer Search Engine

Influence Power (IP)™: With the hierarchical scoring mechanism on social influence, the score is calculated to indicate the lifetime influence of one public figure based on his performance on social network. The score ranges from 1.00 to 10.00 and which the average score varies based on the location and identity of influencers. For instance, the average score of Hong Kong influencers on Instagram with over 5,000 followers is 4.86.

網絡影響力指數™:通過獨立的分級評分機制,具體地反映一個網絡人物在社交網絡上的影響力。評分將以網絡人物的身份﹑所在地區及其公眾帳戶的數據為依據,由0.01分至10.00分不等,以香港為例,一般Instagram超過5,000追隨者的帳戶,平均影響力得分為4.86,最高分的網絡人物以歌星為主,亦有Vlogger及網絡藝人等。

Monthly Top Ranking: Empowered by the framework of Influence Power (IP)™,  the Rank explains the influence power among the public profiles on social networks and hence indicate the “Key Opinion Leader” that have high interactions, social media performance and growth rate.

每月綜合紅人榜 :以網絡影響力指數為基準,為每位網絡人物的公眾帳戶排名,繼而找出互動率﹑社交媒體表現和成長率俱名列前茅的「網絡紅人」。

我們收集社交網絡上的公眾帳戶數據,並每月作綜合計算作排名,分析在各地區內,不同身份的網絡人物的平均影響力及增長,以香港為例,此排行榜反映每月在香港的社交網絡上,那25名是最具影響力的人物,那100人在百強之內。

Weekly Raising Stars Ranking: The Rank is designed to rank influencers with great influence growth on a weekly basis. The growth on social interaction, audience base and reach are the major elements that define one’s influential behaviors in a short period of time.

每周增長紅人榜:這個分數主要用於發掘高增長潛力的網絡紅人,不同於Influence Power,每周增長榜的演算法側重於粉絲、貼文互動及觸及人數等數據的增長比率,以推算出短時間內傳播能力增長最大的網絡紅人。

發掘網絡影響力 Discover Social Influence @Cloudbreakr

edm-new

在網絡時代,如何「創造引領潮流的內容」至為重要,而Advwhere團隊的使命正是透過分析社交媒體上的數據,評測 網絡紅人的影響力,洞悉下一個網絡熱潮 ; 同時為每位網絡紅人設計準確的身份認證,藉以建立一個專屬社群,凝聚更大網絡影響力。

在過去數月,我們的團隊一直致力發掘網絡影響力背後的秘密,今日,我們很高興向大家宣佈,全亞州首個網絡紅人專業平台 Cloudbreakr 正式推出,期望以獨家功能網絡影響力指數 Influence Power (IP)™ 網絡紅人排行榜 Influence Power Ranking (IP-Rank)™去推進行業發展。

網絡影響力指數  Influence Power (IP)™ 建基於社交媒體的大數據分析,通過獨家研發的技術,量化計算 每個公眾帳戶的影響力。

網絡紅人排行榜 IP-Rank™ 為公眾提供一個可量化的方式了解網絡上具影響潛力的人,並設有每周增長紅人榜 每月綜合紅人榜,分別為網絡紅人及大眾用戶找出每個人的影響力排名,並了解每個人的定位及特質。

是次版本將以Instagram為主要分析平台,並會在未來的更新逐步覆蓋至Facebook及YouTube。在 Cloudbreakr 上,每個公眾帳戶的影響力取決於獨立的分級評分機制,並建基於數據的深廣度 及最小平方誤差迴歸分析,當中包含了超過100個來自於社交媒體上的屬性數據,如粉絲活躍度、活躍時間、貼文互動、增長速度 及發佈內容 等數據,並根據不同地區及用戶身份計算平均標準。

我們深信,網絡影響力指數   網絡紅人排行榜 的專業分析,是對整個網絡生態的革新,亦是對經營網絡事業的人的支持,特別在現今世代,要一夜成名變得容易,但要成為具持久影響力的公眾人物,則需要花更多的心思及策略。在過去一年的分析,我們看到不少活躍於國際舞台的Vlogger,為了保持自身的人氣及粉絲增長,除了在YouTube上定期發放短片,亦積極在不同平台發展其影響力,諸如Facebook直播﹑Instagram/Snapchat故事﹑Vine的6秒短片等不一而足,有系統地發放內容之餘,亦會時常監察各個平台的互動成效及影響力,甚至同業的表現及活動 都要緊密追蹤。這些工作所需要的數據洞悉,正正是我們的專業使命—讓每個網絡紅人更有效的經營公眾形象,並轉化為事業。

當然,在整個生態裡,商業機構的角色不可或缺,對於品牌 而言,尋找合適的網絡代言人,對品牌形象及軟性銷售都極具價值;而對於營銷及廣告代理 而言,為客戶尋找合適的網絡紅人作推廣,往往是艱巨的任務,特別是尋找具廣告潛力而又符合企業形象的網絡紅人;而公關代表 需要擴展人脈,時常要認識不同背景、不同地區的網絡紅人及公眾人物,亦是一大挑戰,因此,Cloudbreakr 的出現,正好為商業用戶提供一個可靠的平台,以數據洞悉網絡影響力,尋找合適的合作伙伴。

在此,我們很高興宣佈,大家期待己久的 Cloudbreakr 正式推出,大家可以馬上到以下網址登記(http://www.advwhere.com/signup),不管你是網絡紅人、是大眾、是媒體代表、廣告專員或是品牌代表,希望你能通過我們的網絡影響力方程式,在這裡找到對的她或他,成為朋友,並開展不同的合作關係,讓彼此的影響力變得更遠大。

我謹代表整個團隊感謝每一個默默支持我們的網絡紅人及客戶,未來Advwhere會不斷提升Cloudbreakr 的服務及演算法,讓Influence Power (IP)™ 更有效地反映網始紅人在社交媒體上的每個足印之餘,也可以讓用戶接觸更多來自世界不同各落,又樂於與世界分享自己生活喜好的網絡人物,了解更多網絡紅人世界的人和事。如果大家有任何疑問,請隨時電郵至

Edwin Wong
Founder & CEO
Advwhere Cloudbreakr

 


 

Advwhere, Cloudbreakr, Influence-Power™ & IP-Rank™

In the age of social media, creating contents that can lead the trend becomes very important. At Advwhere, our mission is to BENCHMARK one’s public influence and foresee the next TREND, as well as helping influencers build their social IDENTITY and strengthen their influence power.

Over the past few months, the team has been working together to explain the myth of social influence. Today, Advwhere is pleased to announce the release of our new platform Cloudbreakr, designed with an Influencer Benchmarking Algorithm: Influence Power (IP)™, Influence Power Ranking (IP-Rank)™  and a community for influencers.

IP™ indicates the lifetime influence of your public profile based on data from social network. It aims to explain “the secret behind social influence”, where we use our patent pending technology to Quantitatively Benchmark one’s public profile among the major social media including Facebook, Instagram and YouTube.

IP-Rank™ serves as a medium to provide users with a Quantitative Measurement to the social influence of every public figure based on different categories and period of time, so that influencers or business users can take reference of and understand the influence power among the region in a scientific way.

Instagram will be the main channel for the current version, while Facebook and YouTube will be covered in future updates. One’s influence is determined by a Hierarchical Scoring Mechanism with more than 100 Attributes, such as Audience Activeness, Lifetime Activity, Post Interaction, Growth Rate and Post Content, based on the Depth of Data Features, Breadth of Data Sources, and Non-Negative Least Squares Regression, with reference to the overall average on different locations and identities.

We believe the professional analytics of Influence Power (IP)™ and Influence Power Ranking (IP-Rank)™  is a revolution to the eco-system, as well as an appreciation for those who influence the public with their social media. Especially in the age of social buzz, it’s easy to become famous overnight. Yet, to become an influencer with stable influence, different strategies are needed to keep the growth on social media. Last year, we’ve spotted some international vloggers adopt new strategies to keep their influence among channels. Apart from publishing videos regularly on YouTube, they actively create video channels and livestreaming on Facebook pages, manage instagram album theme by theme, and keep active updates on Snapchat and Vine. Meanwhile, it’s important to keep track of the engagement and conversion of different channels, monitor the performance and activities of other influencers, as well as keep an eye on the latest hot topics. Fortunately, our mission is to provide Data Insight that empowers every influencer to effectively manage their public image and turn it into business opportunties.

Without a doubt, in the eco-system, business users play an important role. To brands, discovering the right online influencers is beneficial to brand image and soft selling. For marketers and advertisers, matching the right influencers for clients is always a tough task, especially in finding those with great advertising potential among different industries. And for PR executives, connecting with more public figures and influencers from different backgrounds and regions will definitely be a great support for them. That is why Cloudbreakr will serves as a professional platform, providing insight on social influence and help users to connect with the right influencers.

Our team is happy to announce that Cloudbreakr is now available for public beta (Registration link: http://www.advwhere.com/signup). No matter whether you are an influencer, a public user, media & advertising representative or brand executive, we wish you can find the right one at Cloudbreakr’s network, to build your friendship here, to start your collaboration, and to make your influence counts.

We would like to thank our fellow business partners and users who have long been waiting for the release of Cloudbreakr, as well as a group of passionate influencers who share lots of insight with us. In the future, Cloudbreakr will become one great community that not only unveils the myth of influencer, but also connects influence around the world. Stay tuned!

Edwin Wong
Founder & CEO
Advwhere Cloudbreakr