When brands have spent thousands of dollars investing in influencer marketing, they would like to see a high return on investment. But sometimes, when the influencer marketing does not work, it leaves brands scratching their head trying to figure out why. Today, we are talking about the reasons why your influencer marketing strategy is not working.
As the age of traditional marketing has been taken over by influencer marketing, many brands are now trying to ride on the trend. But how is influencer marketing better than traditional marketing? What are the reasons that sped up the transition?
In this article, we will find out the factors that caused traditional marketing being replaced by influencer marketing.
Ever since the MCO has been announced, numbers of Malaysian brands and influencers went all out on their social media platforms to create content for fans and also interact closely with them when they are also isolated from the crowd in the midst of MCO. In this article, we will be looking at how influencers spread positivity through Instagram Live.
In the previous article, we understand brands prefer influencers who are focusing on specific content and also the numbers of gamers and techie influencers need is limited. After knowing what the brands want from the influencer’s side, this time around, we will hear what influencers would like to express from their end.