Instagram負責人Adam Mosseri在2019年的WIRED25 summit中向傳媒透露,Instagram即將隱藏貼文的讚好(Likes)和瀏覽次數(Views),希望營造一個舒適的環境讓用戶表達自已。其後,這個計劃分別在美國、加拿大、澳洲、日本等地進行測試,個別用戶從設定中可以勾選不公開貼文的讚好和瀏覽次數。有社會學者認為這是一件好事,因為許多人,尤其是青少年過份依賴社交媒體,出現了「社交媒體焦慮」。隱藏讚好可以減低他們使用社交媒體的壓力。但對於品牌和Marketer來說,這個舉動令他們的營銷策略失去其中一個重要的指標(KPI)。究竟Instagram隱藏讚好和瀏覽次數是什麼一回事?這是否代表網紅營銷(Influencer marketing)將走向末路?品牌和Marketer又應該如何適應,從中找到新商機?
The End of Influencer Marketing? Instagram is hiding likes to its users
Probably you have heard or are experiencing that Instagram is hiding likes on its platform. Do you know why Instagram is doing that to its 1 billion users? How does it change the social media ecosystem? What are the challenges to the businesses that rely on social media marketing? When the businesses are missing one of […]
Live Streaming Package for SME
Promoting products through live streaming has become an important promotional tool during the pandemic. Other than influencers, we have also seen celebrities or entrepreneurs are hopping on the bandwagon. Today, we will be discussing how the new influencer + live streaming trend can help your business to grow.
Why are advertisers boycotting Facebook?
Facebook has always been criticized for being insensitive to racist and hateful content for years. On June 17, a group of civil rights organizations called on businesses to “hit pause on hate” and not advertise on Facebook in July.
Influencers Spread Positivity through Instagram Live
Ever since the MCO has been announced, numbers of Malaysian brands and influencers went all out on their social media platforms to create content for fans and also interact closely with them when they are also isolated from the crowd in the midst of MCO. In this article, we will be looking at how influencers spread positivity through Instagram Live.
2020年有效经营Instagram的4大重点!
Cloudbreakr 媒體分析平台📧 info@cloudbreakr.com🌏 https://cloudbreakr.com/ ( 免費登記 ) 空闲的时候刷手机、等人的时候刷手机,就连有些人在上厕所的时候也是机不离手,网络的行销是一块肥肉啊!也正因为如此,网红行销就成了另一个品牌宣传自己的手法。2020年刚开始,就让我们一起来探讨Instagram与网红之间的局势吧! 1. 网红更爱使用Instagram Stories功能 自从推出了Instagram Stories这个功能,网红个人的主页就比较少更新新的帖子了。比起只是文字和照片,大家更爱关注网红们的动态消息,特别是一些旅游时候的短片和开箱,几乎每天都会有Instagram Stories,活跃度蛮高的。 然而,厂商依旧倾向于网红主页贴文,毕竟Instagram Stories的时效性只有24小时,对品牌宣传的效益不大,因此,主页贴文还是有它存在的必要。 2. 微网红的崛起 网红的分类级别里,主要区分为大型网红mega influencer(粉丝人数达50万以上);中大型网红macro influencer(30万至50万);中型网红mid-tier(5万至30万);微型网红micro influencer(1万至5万)和奈米nano influencer(1万以下)比起一线的网红,如今品牌更为倾向与微网红合作,除了价钱的元素之外,更重要的是,微网红能够带来的效益比一线网红来得高。再加上,微网红和粉丝们的互动相当好,而且,微网红的信誉上大多都来得比一线网红好,因此,不少商家宁愿把一笔预算分布给5个微网红,比分给一位一线网红来得大效益。 3. 标题的长度很重要 标题写得越长,读者/粉丝就会多花一点时间逗留在那一页,仔细看看网红所写的标题,这也是一种心理战术。如果标题是一秒钟可以看完的,粉丝就会很快滑过,并不会用心去读,重点是要有eye-catchy的标题,特别是短片,要如何在3秒钟吸引粉丝观赏你的影片,就是得靠标题。要成为有影响力的Instagrammer,内容为王,必须要注重价值。 4. 善用Hashtag/打卡 在Instagram,不用hashtag的话,就很难让新的群众关注到你啦!除非你是大明星,不需要使用hashtag也能增加追踪人数。当你在写贴文时,加入一些针对性或有关联的hashtag,能够帮助增加你的曝光率。善用hashtag除了能够为你的追踪人数飙升之外,在商务方面也能让厂商更容易发掘到你。时下的网红也会善用打卡的方式,让商家们更容易关注到自己,并且带来商机。最近众多的网红咖啡馆,几个漂亮的拍照区就能吸引顾客,这真是多靠网红们的魅力与拍照技术。
4 Tips to use Instagram Live for your Business
In the previous article, we talked about the 4 Advantages of Instagram Live Taking Your Brand to the Next Level. Now let’s go straight to the point, today we will be discussing a few ways that you can use Instagram Live for your business or channel.
4 Advantages of Instagram Live Taking Your Brand to the Next Level
Instagram came out with another awesome feature for the platform called Instagram Live in November 2016. Instagram Live allows users to broadcast real-time videos on their feeds and millions of Instagram users who began using it in a myriad of ways were happy with it. In this article, we will discuss on why you should ride on the trend.
Do you think the Creativity of Designers and Illustrators will be limited by Instagram?
Instagram is a social media app for users to share photos and videos and in the meantime engaging with people. Photographers, designers, illustrators, and influencers has been using Instagram to showcase their portfolio for years, until a new feature came out on Instagram – fact checker. How does the new feature affect them to create contents? Read more to find out.
Who can make $1M for a Single Sponsored Post?
At this moment, brands realized that working with influencers are more impactful than spending a huge amount of money on giant billboards, radio and tv ads. However, it is still a mystery to many people about how did the influencers make that amount of money just by posting pictures on the social. Today, we will dive deep to find it out.