2020年第二季熱門網絡話題

驟眼已經來到7月底,在剛剛過去的大半年中,疫情逐漸地改變了大部分人的生活方式,Marketers需要時刻留意著網絡最新趨勢,才可制定最佳營銷策略。同時,網紅亦要緊貼潮流趨勢,在社交媒體與粉絲交流互動,建立緊密聯繫。Cloudbreakr整理了2020年第二季度(Q2)香港的熱門話題,與大家一同緊貼最新網絡趨勢!

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Influencers! We are here to help!

To ease the burden of freelancers/self-employed person, our Prime Minister has introduced a new program in June 2020, named as the PenjanaGig Program. The PenjanaGig Programme is an RM50 million matching grant for gig economy platforms who contribute for their gig workers to SOCSO’s Self-Employment Social Security Scheme (SESSS) and Employees Provident Fund’s i-Saraan Scheme. Continue reading to find out how you can be benefited from the scheme.

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What’s in an Influencer’s Contract?

Influencer marketing has slowly become part of the most used marketing strategy and brands should keep the importance of the contract in mind whenever they decide to work with the influencers. This week, we will have a look in what is in an influencer’s contract.

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中小企網紅行銷體驗套餐

新型肺炎疫情反覆,近日又爆發第三波疫情,本地經濟再一次受到嚴重打擊。Cloudbreakr意識到不少企業特別是中小企對線上轉型仍未準備就緒,於逆境下亦未必有足夠資源進行相關宣傳,故此在平台推出網紅行銷套餐,讓第一次使用Cloudbreakr平台的中小企以體驗價發展網紅營銷。

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網紅KOL免費登記註冊

Cloudbreakr一向致力完善平台的功能,為網紅帶來更多工作機遇。我們相信網紅創造的專業優質內容能夠促進品牌與顧客間的溝通,是品牌營銷中不可或缺的一部分。所以我們十分關注網紅的需要及持續推出更多新功能,讓網紅輕易建立、進行及管理網紅營銷活動。

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Why is my influencer marketing not working?

When brands have spent thousands of dollars investing in influencer marketing, they would like to see a high return on investment. But sometimes, when the influencer marketing does not work, it leaves brands scratching their head trying to figure out why. Today, we are talking about the reasons why your influencer marketing strategy is not working.

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Cloudbreakr與中小企「分享 ‧ 商助」

新型肺炎疫情嚴重打擊本地經濟,有鑑於現時的營商環境及消費模式急劇轉變,不少企業都考慮發展電子商務,積極進行線上推廣,以減低外在環境因素及限制社交距離所帶來的影響。Cloudbreakr推出「分享‧商助」計劃,為有需要的企業提供一次性免費網紅合作宣傳。

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Why Traditional Marketing is Being Replaced by Influencer Marketing?

As the age of traditional marketing has been taken over by influencer marketing, many brands are now trying to ride on the trend. But how is influencer marketing better than traditional marketing? What are the reasons that sped up the transition?

In this article, we will find out the factors that caused traditional marketing being replaced by influencer marketing.

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