Facebook has always been criticized for being insensitive to racist and hateful content for years. On June 17, a group of civil rights organizations called on businesses to “hit pause on hate” and not advertise on Facebook in July.
When brands have spent thousands of dollars investing in influencer marketing, they would like to see a high return on investment. But sometimes, when the influencer marketing does not work, it leaves brands scratching their head trying to figure out why. Today, we are talking about the reasons why your influencer marketing strategy is not working.
As the age of traditional marketing has been taken over by influencer marketing, many brands are now trying to ride on the trend. But how is influencer marketing better than traditional marketing? What are the reasons that sped up the transition?
In this article, we will find out the factors that caused traditional marketing being replaced by influencer marketing.
網紅行銷在過去幾年急速冒起，我們發現許多人仍然對網紅行銷摻雜著一些既定印象與迷思。今次就讓我們一一破除網紅行銷的四大迷思，讓你真正了解網紅行銷成功的秘訣。
在新冠肺炎的衝擊下，隔離變成常態。隨著出門時間大幅減少 、工作安排普遍以 work from home為主、學校學習考試轉為線上教學、日常飲食傾向外賣速遞 ， 持續的疫情重創全球經濟，亦改變了人們的生活習慣。「宅經濟」的出現對市場又產生哪些變化？