網紅行銷在過去幾年急速冒起，我們發現許多人仍然對網紅行銷摻雜著一些既定印象與迷思。今次就讓我們一一破除網紅行銷的四大迷思，讓你真正了解網紅行銷成功的秘訣。
破除網紅行銷的四大迷思
Have you heard of Influencer House?
Influencer house is a space where all the biggest names in the platform stay together and also create content together and post it on the platform. People are starting to follow the influencer house concept and let’s a look at the 2 TikTok focused influencers houses that you may wanna know.
【疫市求生】疫情下的市場變化
在新冠肺炎的衝擊下，隔離變成常態。隨著出門時間大幅減少 、工作安排普遍以 work from home為主、學校學習考試轉為線上教學、日常飲食傾向外賣速遞 ， 持續的疫情重創全球經濟，亦改變了人們的生活習慣。「宅經濟」的出現對市場又產生哪些變化？
餐飲業「疫市」線上行銷策略
過去數月飲食業生意大受打擊，要在「疫市」中自救，不同類型餐廳決定推出一系列救亡方法，包括轉為外賣速遞、自取優惠、堂食折扣等方式吸引客人。對於高級餐廳、日本料理、火鍋店等食肆，礙於菜式所限或資源緊絀，難以轉營外賣送餐，它們又可以怎樣利用線上行銷作出應對？
4 Virtual Influencers You Should Know
The improvement of CGI technology has evolved dramatically. From only being applied in film making for sci-fi movies, CGI is now used to create virtual human and these virtual human has gained a huge following on their social media account. Here are the 4 virtual influencers that you should check out.