美容品牌十分重視網紅營銷，並投放大量資金於其中。網紅被視為在各個範疇中的權威人物或專家，消費者也傾向尋求網紅的產品推薦。所以，網紅是美容產品宣傳中不可或缺的一部分。我們整理了一些令人印象深刻的美容品牌網紅宣傳活動，讓你深入了解如何進行有效的網紅行銷策略。
網紅營銷案例分享 – 美容品牌篇
4 Advantages of Instagram Live Taking Your Brand to the Next Level
Instagram came out with another awesome feature for the platform called Instagram Live in November 2016. Instagram Live allows users to broadcast real-time videos on their feeds and millions of Instagram users who began using it in a myriad of ways were happy with it. In this article, we will discuss on why you should ride on the trend.
Do you think the Creativity of Designers and Illustrators will be limited by Instagram?
Instagram is a social media app for users to share photos and videos and in the meantime engaging with people. Photographers, designers, illustrators, and influencers has been using Instagram to showcase their portfolio for years, until a new feature came out on Instagram – fact checker. How does the new feature affect them to create contents? Read more to find out.
Who can make $1M for a Single Sponsored Post?
At this moment, brands realized that working with influencers are more impactful than spending a huge amount of money on giant billboards, radio and tv ads. However, it is still a mystery to many people about how did the influencers make that amount of money just by posting pictures on the social. Today, we will dive deep to find it out.
CaseStudy#2020－新春品牌推廣
一年一度的農曆新年又到了，不少品牌都會把握這個機會，趁著賀歲佳節推出與新年有關的營銷廣告，提高宣傳成效。我們整理了4個新春營銷活動的例子，讓你用5分鐘的時間便能更深入了解如何開展節日推廣。
2020年網紅行銷趨勢
網紅營銷在過去幾年發展緊速，「假粉絲」、「殭屍帳號」等問題出現仍然無阻這個行業不斷壯大的趨勢。面對千變萬化的市場走勢，marketers要一直留意行業走勢，才能捉緊先機。我們整理了2020年網紅營銷的最新發展，讓你及時制定適當的 網紅營銷策略。
Will TikTok be the Biggest in 2020?
Tiktok is one of the fastest growing social media. By having users creating short-videos to share creative and funny videos, the platform has achieved 1.5 billion downloads across Play Store and App Store in barely 2 years’ time. But one of the biggest question is, will Tiktik be the biggest in 2020?
【如何維持品牌安全?】
根據統計，今年全球數碼廣告支出預計將增長17％至3270億美元以上。對許多品牌及廣告商來說，品牌安全無疑是十分重要。超過三分之二的行銷人在訪問提到他們曾經處理過品牌安全問題。今次，就讓我們來探討一下品牌安全在網紅行銷中的重要性。
Industry Responds to Instagram Hiding Likes!
In the year 2019, Instagram has been voted as the top essential tool for influencers and currently, it has almost 1billion monthly active users globally. It is flooded with tons of users from Gen Z, Gen X, and Millennial.
4 Influencer Marketing Campaigns 2019 You Need to See
2019 has come to an end but life goes on and WELCOME 2020!
Let’s give a little throwback and look at some of the most successful influencer marketing campaigns that have been done in 2019.