As the age of traditional marketing has been taken over by influencer marketing, many brands are now trying to ride on the trend. But how is influencer marketing better than traditional marketing? What are the reasons that sped up the transition?
In this article, we will find out the factors that caused traditional marketing being replaced by influencer marketing.
網紅行銷在過去幾年急速冒起，我們發現許多人仍然對網紅行銷摻雜著一些既定印象與迷思。今次就讓我們一一破除網紅行銷的四大迷思，讓你真正了解網紅行銷成功的秘訣。
Influencer house is a space where all the biggest names in the platform stay together and also create content together and post it on the platform. People are starting to follow the influencer house concept and let’s a look at the 2 TikTok focused influencers houses that you may wanna know.
在新冠肺炎的衝擊下，隔離變成常態。隨著出門時間大幅減少 、工作安排普遍以 work from home為主、學校學習考試轉為線上教學、日常飲食傾向外賣速遞 ， 持續的疫情重創全球經濟，亦改變了人們的生活習慣。「宅經濟」的出現對市場又產生哪些變化？
過去數月飲食業生意大受打擊，要在「疫市」中自救，不同類型餐廳決定推出一系列救亡方法，包括轉為外賣速遞、自取優惠、堂食折扣等方式吸引客人。對於高級餐廳、日本料理、火鍋店等食肆，礙於菜式所限或資源緊絀，難以轉營外賣送餐，它們又可以怎樣利用線上行銷作出應對？
The improvement of CGI technology has evolved dramatically. From only being applied in film making for sci-fi movies, CGI is now used to create virtual human and these virtual human has gained a huge following on their social media account. Here are the 4 virtual influencers that you should check out.
The Pandemic COVID-19 had placed all of us in a tight spot. Companies are facing financial disruptions, and people are losing their jobs. We, who have the ability to help, are able to assist them in many ways. Let’s see how brands and influencers took the initiative to help people and how we can get involved as well.
Covid-19 has turned everything in the world upside down. Most of the businesses especially retail stores are facing a steep downhill in their sales. In times like this, only the fittest survives. Brands are forced to adapt to the disastrous event, and here are a few examples on how they embrace themselves and take the hit.
Ever since the MCO has been announced, numbers of Malaysian brands and influencers went all out on their social media platforms to create content for fans and also interact closely with them when they are also isolated from the crowd in the midst of MCO. In this article, we will be looking at how influencers spread positivity through Instagram Live.
In the previous article, we understand brands prefer influencers who are focusing on specific content and also the numbers of gamers and techie influencers need is limited. After knowing what the brands want from the influencer’s side, this time around, we will hear what influencers would like to express from their end.