According to Malaysia’s Health Ministry, the second wave of COVID-19 pandemic has been predicted to hit us in the next six months. Many businesses are once again affected especially SMEs, and going online seems to be the only option. However, Cloudbreakr has noticed that some businesses are still not prepared in terms of budget and the human resource to promote. To ease their burdens, Cloudbreakr has come up with the Merdeka Package which allows SMEs who are affected by the pandemic to promote themselves using Influencer Marketing at an affordable price.
To ease the burden of freelancers/self-employed person, our Prime Minister has introduced a new program in June 2020, named as the PenjanaGig Program. The PenjanaGig Programme is an RM50 million matching grant for gig economy platforms who contribute for their gig workers to SOCSO’s Self-Employment Social Security Scheme (SESSS) and Employees Provident Fund’s i-Saraan Scheme. Continue reading to find out how you can be benefited from the scheme.
Influencer marketing has slowly become part of the most used marketing strategy and brands should keep the importance of the contract in mind whenever they decide to work with the influencers. This week, we will have a look in what is in an influencer’s contract.
When brands have spent thousands of dollars investing in influencer marketing, they would like to see a high return on investment. But sometimes, when the influencer marketing does not work, it leaves brands scratching their head trying to figure out why. Today, we are talking about the reasons why your influencer marketing strategy is not working.