Facebook has always been criticized for being insensitive to racist and hateful content for years. On June 17, a group of civil rights organizations called on businesses to “hit pause on hate” and not advertise on Facebook in July.
When brands have spent thousands of dollars investing in influencer marketing, they would like to see a high return on investment. But sometimes, when the influencer marketing does not work, it leaves brands scratching their head trying to figure out why. Today, we are talking about the reasons why your influencer marketing strategy is not working.
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As the age of traditional marketing has been taken over by influencer marketing, many brands are now trying to ride on the trend. But how is influencer marketing better than traditional marketing? What are the reasons that sped up the transition?
In this article, we will find out the factors that caused traditional marketing being replaced by influencer marketing.
Influencer house is a space where all the biggest names in the platform stay together and also create content together and post it on the platform. People are starting to follow the influencer house concept and let’s a look at the 2 TikTok focused influencers houses that you may wanna know.
The improvement of CGI technology has evolved dramatically. From only being applied in film making for sci-fi movies, CGI is now used to create virtual human and these virtual human has gained a huge following on their social media account. Here are the 4 virtual influencers that you should check out.
The Pandemic COVID-19 had placed all of us in a tight spot. Companies are facing financial disruptions, and people are losing their jobs. We, who have the ability to help, are able to assist them in many ways. Let’s see how brands and influencers took the initiative to help people and how we can get involved as well.
Covid-19 has turned everything in the world upside down. Most of the businesses especially retail stores are facing a steep downhill in their sales. In times like this, only the fittest survives. Brands are forced to adapt to the disastrous event, and here are a few examples on how they embrace themselves and take the hit.
Ever since the MCO has been announced, numbers of Malaysian brands and influencers went all out on their social media platforms to create content for fans and also interact closely with them when they are also isolated from the crowd in the midst of MCO. In this article, we will be looking at how influencers spread positivity through Instagram Live.
Due to the Coronavirus outbreak, it gave one of the toughest times to all of us including the frontlines, businesses, and netizens. People are forced to stay at home and are working remotely. But, what about the influencers? Read more to find out.