網紅營銷在過去幾年發展緊速，「假粉絲」、「殭屍帳號」等問題出現仍然無阻這個行業不斷壯大的趨勢。面對千變萬化的市場走勢，marketers要一直留意行業走勢，才能捉緊先機。我們整理了2020年網紅營銷的最新發展，讓你及時制定適當的 網紅營銷策略。
2020年網紅行銷趨勢
Will TikTok be the Biggest in 2020?
Tiktok is one of the fastest growing social media. By having users creating short-videos to share creative and funny videos, the platform has achieved 1.5 billion downloads across Play Store and App Store in barely 2 years’ time. But one of the biggest question is, will Tiktik be the biggest in 2020?
【如何維持品牌安全?】
根據統計，今年全球數碼廣告支出預計將增長17％至3270億美元以上。對許多品牌及廣告商來說，品牌安全無疑是十分重要。超過三分之二的行銷人在訪問提到他們曾經處理過品牌安全問題。今次，就讓我們來探討一下品牌安全在網紅行銷中的重要性。
Industry Responds to Instagram Hiding Likes!
In the year 2019, Instagram has been voted as the top essential tool for influencers and currently, it has almost 1billion monthly active users globally. It is flooded with tons of users from Gen Z, Gen X, and Millennial.
4 Influencer Marketing Campaigns 2019 You Need to See
2019 has come to an end but life goes on and WELCOME 2020!
Let’s give a little throwback and look at some of the most successful influencer marketing campaigns that have been done in 2019.
【網紅行銷背後的數字】
從我們最新發表的2019網紅營銷白皮書中，我們發現，隨著人工智能(AI)技術崛起，網紅營銷仍然有很大發展空間。我們為你整理了一些社交媒體和網絡營銷的最新數據，讓你掌握網紅營銷的最新動態！
Next Set of High Value Influencers: Micro-Influencers
While it might seem tempting to jump in at the deep end and throw all your money at the biggest influencer in your industry, that’s not always the best answer. In fact, it’s well worth considering the different levels of influencers such as micro-influencers.
If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, let’s dive into the world of micro-influencers together with your influencer campaigns.
【如何偵測網紅的可靠性？】
網紅行銷在現今市場大行其道，不少品牌和廣告公司都會投放大量資源進行網紅營銷活動 。統計顯示，明年廣告商將會投放大約23億在網紅營銷中。隨著網紅營銷愈來愈成功，為了增加曝光度，有人會利用網絡程式，製造「假粉絲」、「假追蹤者」等，形成高人氣的假象。
The 10 Best Ways to Increase Social Media Engagement!
Engagement is the way that users show their connection with a brand on social media. Social media engagement has never been so critical to business growth. Want to improve your engagement on social media? In this article, you will discover 10 proven ways that will help you increase social media engagement today!
【Facebook營銷貼士】如何善用廣告行銷?
要做好一個 Digital Marketing Campaign，除了要有一個好的idea，更要了解清楚如何善用廣告平台，令廣告預算發揮得更好。以下Cloudbreakr將會簡單介紹數個實用的 Facebook 營銷貼士，教你如何做好基本的Marketing Campaign!